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Live The Edge

A once in a lifetime opportunity to build a lifestyle living in the sky.

The Challenge

A unique, multi-purpose environment like nothing else in Southern Utah. Located on the original site of the historic St. George airport, this campus in the sky is a mixed-use community designed to stimulate innovation. Located high on the ridge overlooking the magnificent panoramic views and downtown St. George, this area will have up to 1 million sq ft of opportunity to build on.

This vision and innovative approach are what sparked an opportunity for the partnership with Tech Ridge and Tenth Muse. Their purpose of advancing economic development, lifestyle, and our community to the next level resonates with the inspiring growth that we wish to scintilla in all entrepreneurs



Our Approach

Tenth Muse is excited to have partnered with Tech Ridge! Tech Ridge required a cutting edge brand that speaks volumes to the growth and modern development of St. George and the Greater Zion Area.

Beginning with a sophisticated and robust brand to inspire people to LIVE the EDGE, our Muses have pushed the limit to discover a bold mark and motivating colors with complementing collateral and digital assets to accompany.



Services Provided

  • Tenth_Muse_Design_Brand_Strategy_icon

    Brand Strategy

    Communicate with audiences cohesively in everything presented, done, and said. More importantly, establish trust reliability with customers.

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  • Tenth_Muse_Design_Identity_Development_icon

    Identity Development

    Collaboratively, we help explore identity, and create a fresh mark that is functional and is psychologically appealing to your selected target audience.

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  • Tenth_Muse_Design_Custom_Websites_icon

    Custom Website

    These days, anyone can create a website. The skill is in creating a sales tool that reflects brand perfectly and converts users into opportunities and sales.

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  • Tenth_Muse_Design_Advertising-Print_icon

    Advertising Print/Media

    Every visual avenue of advertising is an opportunity to let your brand shine. Be sure you keep things consistent and authentic to your message.

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  • Tenth_Muse_Design_Content_Creation_icon

    Content Creation

    It's like walking a tightrope; it needs to be in perfect balance to provide a good user experience. Being impactful and to the point yet maintaining an emotional connection.

    Get Some Inspiration
  • Tenth_Muse_Design_Customer_Experience_icon

    Customer Experience Planning

    Apply your brand in all the right places creates a superior customer experience throughout the entire client life-cycle. Map it effectively with a Muse.

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Brand Strategy

We drafted a brand book and brochure precisely to align with this strategy and speaking to three very unique target audiences while appealing to the locals. With the brand solidified and creative content complete, Tech Ridge was able to hit the ground running faster than ever before. The vision of urban engineered living space, corporate offices, higher learning, experiential retailers, hospitality, and outdoor gathering spaces make for an empowered lifestyle.

And did we mention the zipline?

Customer Relationship Management (CRM)

We have included a uniquely integrated CRM and marketing automation platform that provides for tracking the interest of the website’s visitors. Making it transparently clear which visitors to the site were interested and required immediate followup. These land opportunities are once in a lifetime investments and demands responsive sales agents.

Fully Custom Website

It was an honor to work with such an inspiring brand who had a heart to not only speak about helping the community with development and long-term vision but lay the foundation for the future of Southern Utah.

Our website inspired by Tech Ridge and brought to life by Tenth Muse made its debut with an adventurous and inspirational design. It will evolve into a fully interactive experience, allowing users to dive in on maps, details, and floor plans as they build up districts on Tech Ridge.

The Result

With the ever-changing environment of buildings, retail merchants, vendors, city, county, and state engagements, Tenth Muse is excited to ensure that the brand of Tech Ridge is flexible, versatile and consistent for many years. Our Muses work alongside Tech Ridge as the development occurs to inspire what finishes to use on buildings, way-finding signage, and all the way down to how streets and buildings are named.

Plenty of fun to be had at the anticipation of how the Ridge will grow and thrive! We love having them at Muse, and you should check out all they have to offer at Tech

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