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Live Life, Less Complicated

Smart Insulin Delivery System - A Step Forward in Diabetes Management

Launching a New Tech Product Requires a Brand that Speaks Value

The Challenge

InPen™ combines a Bluetooth® wireless technology insulin pen with an easy-to-use smartphone app. InPen paired with the app simplifies the constant recording, monitoring, and calculating required for successful multiple daily insulin injection therapy.

When we first partnered with InPen, they had a prototype in hand and were seeking FDA approval of their new technology, an advancement that would later change the world.


Our Approach

As their Muse, we would help them define the message for their audiences, present their value to the world, and step into their new image as a leader in the medical technology industry.

No product sells itself, no matter how genius it may be. For the InPen to fly, we had to tune into the core archetypes and align with their story.


Services Provided

  • Tenth_Muse_Design_Brand_Strategy_icon

    Brand Strategy

    Communicate with your audience cohesively in everything that you present, do, and say. More importantly, establish trust reliability with your customers.

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  • Tenth_Muse_Design_Identity_Development_icon

    Identity Development

    Collaboratively, we help you explore their identity, and create a fresh mark that is functional and is psychologically appealing to your target audience.

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  • Tenth_Muse_Design_Custom_Websites_icon

    Custom Websites/Apps

    These days, anyone can create a website. The skill is in creating a sales tool that reflects your brand perfectly and converts users into opportunities and sales.

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  • Tenth_Muse_Design_Digital_Marketing_icon

    Digital Marketing Campaigns

    Digital marketing today has more offerings than ever before to help you succeed. The hardest part is identifying which ones to use.

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  • Tenth_Muse_Design_Advertising-Print_icon

    Advertising Print/Media

    Every visual avenue of advertising is an opportunity to let your brand shine. Be sure you keep things consistent and true to your message.

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  • Tenth_Muse_Design_Customer_RElationship_managment_icon

    Customer Relationship Mgt.

    One of the most powerful tools available to control the multitude of clients, metrics, and data for a business. We show you how tweaking the controls can generate successful sales of even potentially cool leads.

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Brand Strategy

Our Muses adapted the clean and simple appearance of the tech industry and combined it with messaging that told a story of a life regained to the audiences. One one side, we embraced the emotional struggle someone feels while dealing with such a restricting and uncomfortable disease. On the other, we told the technical story to doctors who will use this device to improve the quality of their patients’ lives. In both cases, our messaging navigated the regulations of the FDA with ease.

Brand Identity

InPen adopted the circle commonly associated with diabetes global awareness day. With clean, personable, friendly, yet techy tones, the mark came to life.

Website & App Design

The Brand needed a clean website that had an Apple feel. Our Muses separated the target audiences (patient and doctor) so that the message could speak and emotionally connect directly to them. We applied the same energy to the InPen app and assisted our client through adhering to the Google and Apple app stores.

Trade Show Booths Galore

One key marketing funnel was to bring awareness to the new product from within the industry. Our Muses engineered, designed, and purchased all of the trade show equipment and graphics to help them stand out. In the Trade Show world, it’s ‘go big or go home’. InPen went big, and it was pivotal to their success.

Sales Collateral

As the InPen launched, a 20 person sales team split out over the country to sell the product. Our Muses designed both patient and physician facing brochures, literature, and sales materials. We created presentation decks, coupons, banner stands, sales folders, and insurance forms to aid the sales team in making a strong first impression.

Tutorial Video Production

As the product launched, our Muses storyboarded, art directed, produced, and voiced the script for the tutorial videos to provide superior customer support.

The Result

When we first partnered with InPen, there were 5 people. When we said goodbye, they had well over 30 employees. We transitioned the brand strategy over to their new marketing director and design team with a tear in our eye over several months. Though we worked ourselves out of a role with one of our favorite clients, we still get together with Inpen’s President on an annual basis as friends.

With Gratitude

Thank you for the many years of partnership. What a ride! Keep changing the world, InPen!

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