The Resort at Open Sky
Be of Nature...Indulge in Life
Creating the Emotional Connection of a Boutique Luxury Experiential Resort
Imagine a place where a traveler can go to escape the busy, fully emerge into nature, connect with those they love, and create memories that will last a lifetime. Being located at the boundary of Zion National Park, in a quiet, secluded canyon, Open Sky provides a rare opportunity for their guests to indulge in life. Our task was to brand nature wrapped in luxury.
Using ultra-luxury tents from South Africa creates a connection with the nature that these travelers came to explore. But these aren’t ordinary tents. The canvas is only a means to break down the walls that typically confine us and prevent us from experiencing nature directly. Every luxurious comfort was thought through to create an experience like no other.
Services Provided
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Brand Strategy
Communicate with audience cohesively in everything that is presented, done, and said. More importantly, establish trust reliability with customers.
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Identity Development
Collaboratively, we help explore identity, and create a fresh mark that is functional and is psychologically appealing to the selected target audience.
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Custom Website
These days, anyone can create a website. The skill is in creating a sales tool that reflects brand perfectly and converts users into opportunities and sales.
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Content Creation
It's like walking a tightrope; it needs to be in perfect balance to provide a good user experience. Being impactful and to the point yet maintaining an emotional connection to the audience.
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Customer Experience Planning
Apply your brand in all the right places creates a superior customer’s experience throughout the entire client life-cycle. Map is effectively with a Muse.
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Advertising Print/Media
Every visual avenue of advertising is an opportunity to let your brand shine. Be sure you keep things consistent and true to your message.
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Our target audience was more than Resort Guests. We first had to sell the concept to Investors and Banks.
Our partnership with Open Sky started as the initial concept was being put to paper. Our challenge was to capture the emotional quality of the vision and allow for evolution. Our involvement included the formation of the initial brand strategy, identity creation, business plan writing and design, website, pitch decks, videos, photography, and plenty of collateral items.
By showing the connection with our guests, we then translated this vision towards investors and banks so that they could feel this unique concept and buy into the opportunity.
Brand Strategy
Every guest touchpoint reflects the brand of Open Sky. As their brand advocate, we helped form the vision with all related vendors. Everything from the architectural renderings, property layout, interior design, amenity suppliers, cuisine choices, concierge services, and so much more, our role was to be a sounding board for our client to ensure the brand was intact every step of the way.
Engineering the Guests Experience (CX)
Our role is now diving into the hiring/cultural components and operational procedures of the resort to help engineer the customer’s experience. In an industry with endless interaction with resort staff, creating a culture that reflects the brand has never been so significant.
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The Result
The cohesiveness of this brand is unlike any other we have developed. Open Sky has prioritized the brand from the get-go and understands the importance it plays in every customer touchpoint. Though the resort isn’t yet accessible to guests, the vision is sound, and there is no doubt that Open Sky’s brand awareness will be international in little time.
With Gratitude
Thank you, Open Sky. We are so grateful to be your partner in creating a new independent brand in the hospitality market of Zion. Thank you for your trust and for allowing us to help you implement this brand seamlessly into the vision for your resort.