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Your Child’s Best First Pet!

Way better than your average goldfish.

The Challenge

Triops are an animal of mystery – just the subject that Tenth Muse loves to get their designs on. Our local Triops farmer (yes, that is a thing) came to us because they wanted to break into the new market here in the US. Parents, kids, and teachers all became an intense focus of our as we cracked the code of how Triops would be best marketed to these different audiences across the country.

Our Approach

Our Muses found this subject to be one of the most unique ever. The pure oddity, science, and discovery of it all we joyfully pumped into the brand. Creating an enjoyable mark of whimsy to be accepted by all of our target demographic was the goal. We quickly designed packaging, eCommerce website, tradeshow booth assets, social media, and several digital marketing campaigns to grow awareness of these little wonders of the world.

If seeing is believing for you – check out TriopsWorld here »

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