Mac’d Up is a bigger-than-life new restaurant in Fort Collins that serves huge portions of the gourmet comfort food, mac & cheese. Mac’d Up has already made a massive impact on the community with hundreds of visitors every day. We loved working on this project because we were able to focus the brand, the voice, and the visuals to create a complete ‘Mac’d Up’ experience.
We started with a bombastic logo design, then flooded the restaurant with all the material designs, t-shirts, menus, gift cards, and tons of other print materials.
Our copywriting team had a massive amount of fun creating the unique Mac’d Up voice used throughout the website and we were able to spark the management teams’ imaginations to come up with more catchy slogans for promotional items, like P.H.D in M.A.C and Forking Delicious.